The Google Vehicle Ads Optimisation Tool 


The Automotive Google Ads Specialist

We help automotive businesses sell more vehicles and acquire additional stock directly through their website.

Founding Team

Calum Devitt

Calum Devitt

Calum has over 7 years of digital marketing experience having worked at some of the leading tech automotive companies like Autotrader, Carwow and Bumper. Revup now helps a number of dealerships optimise their advertising feeds for Google Ads.

Alfonso Fidalgo

Alfonso Fidalgo

In charge of everything technological, Alfonso has over 10 years of marketing technology experience having worked at some of the leading tech and automotive brands like HeyCar, Wise and Hello Fresh. With this experience he’s now built the technology that powers the marketing tech behind RevUp. 

Analyse your feed and give your vehicle ads the best chance of success

Stop wondering if your vehicle feed meets Google’s requirements. Our Feed Health tools automatically analyze your data, identify issues, and provide actionable recommendations to maximize your ad performance.

Every successful vehicle ads campaign is based on the quality of the feed, get complete control of your feed using RevUp

Automated mapping

  • All vehicle ad requirements are pre-loaded so your data feeds will be automatically generated in the right format.
  • Your product data is passed to the Google Merchant Center in the right format and meets the requirements and limitations for each data attribute.

Advanced vehicle feed rules

  • Use advanced rules such as extracting colour, body type, engine size, year etc to enrich the title and description fields. 
  • Optimize your feed further by adding missing data from external sources for example calculating profit margins, or pull info directly from your website using our scraping tool.

Product exclusions

  • Generate rules on feed elements and include and exclude vehicles from being advertised. 
  • Exclude vehicles from the feed based on prices, profitability, seasonality, and other parameters.

Custom labels

  • Organize products in your Vehicle Ad campaigns for quick and easy optimisation.
  • Create custom labels based on seasonality, best sellers, high ROl, or any other variable you can think of. Use these product groups to monitor performance, create reports, and adjust bids.

Feed to search ads tool

  • Automatically generate ad groups and keywords for each vehicle. 
  • Create unique responsive search ads for every vehicle using an ad-pattern builder. 
  • Optimize your bids based on price or margin

Why RevUp?

Book your free strategy call

Not sure where to start, book in a free strategy call with us today. 

What we can help with

Over 100 high quality leads in the first month.

Sutherland Automotive came to use looking to reduce their reliance on automotive marketplaces. We helped them implement our Inventory Matchmaker tool using the Revup platform which allows them to dynamically generate, activate and pause ads depending on what stock is available. Within the first month of running ads we generated over 100 high quality leads directly through their website, at a cost per lead of just over £10.

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