Ultimate Google Vehicle Ads guide

Having managed over 7 million pounds in Google Ads spend in the Automotive industry at companies like Autotrader, Carwow and Bumper as well as many car dealership groups. I’ve put together along with other industry experts an ultimate guide to Google Vehicle ads optimisations.

Get the fundamentals right to launch effective vehicle ads
Learn from leading marketing experts who managed mulit 7 figure autmotive ads
Steal our scripts and optimisation techniques to get the edge on competition.
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What's inside:

This idea behind this guide is to invite marketing leaders from the automotive world to contribute and gain access to other ideas on how to run effective vehicle ads. Here are the main areas this guide focuses on.

Feed Optimisation

Every successful vehicle ads campaign is based on a highly optimised and effective feed.

Creatives and Testing

Should you run feed only vehicle ads or should you add in all assets. We cover this question plus much more.

PMAX Structure

Your Pmax structure plays a big role in determining the success of your vehicle ad campaigns, making it vital to build this into your strategy.

Bids, Scripts, Settings And More

We uncover our favourite tips and tricks including a range of scripts to help with uncovering extra data and scripts to refresh you merchant center hourly to make sure you have the most up to date stock.